Shaping New Dynamics: Audience and Media in Advertising and Sponsored Film

A seminar in conjunction with the exhibition “Play & Prosume: Technology, Exchange and Flow”

Kunsthalle, Karlsplatz, Vienna

March 7, 2013, 5 pm – 9.15 pm

Ingo Zechner (Ludwig Boltzmann Institute for History and Society/ Austrian Film Museum):
Chair

Lydia Nsiah (Ludwig Boltzmann Institute for History and Society / University of Vienna):
“Long live elementary Gestaltung!”* Rhythm and its outcomes in Advertising Film.

Sema Colpan (Ludwig Boltzmann Institute for History and Society / University of Vienna):
Save it for later. Advertising films and the economy of scarcity in the Third Reich.

Wilbert Schreurs (VU University Amsterdam):
The role of creativity in early British and Dutch TV advertising.Changing views among practitioners.

Joachim Schätz (Ludwig Boltzmann Institute for History and Society / University of Vienna):
The Shape of Work. On the process film as a labour of figuration.

Rudmer Canjels (VU University Amsterdam / Netherlands Institute for Sound and Vision Hilversum):
Cinematic X-Rays: Science and the Friction of Spectacle.

Bert Hogenkamp (VU University Amsterdam / Netherlands Institute for Sound and Vision Hilversum):
Art or message first? Sponsored audiovisual productions in the Netherlandsfrom celluloid to video.

Begleitprogramm: Play & Prosume

Kunsthalle Wien: Play & Prosume